I just read a great article on MIMegasite.com (the electronic version of Successful Meetings) which cites a recent poll by Champion Exposition Services, a San Francisco-based event and tradeshow marketing firm. The survey shows that 83% of polled Associations are now using some form of Social Media.
They also go on to say:
• 18 percent of associations have hired someone to manage their digital efforts
• 18 percent of associations are seeing cost-savings from using social networks
• 33 percent of associations have been able to reduce their use of direct mail because of social media
• 28 percent of associations plan to use digital event platforms and other event-centric technologies in the coming year
• 70 percent of associations are actively producing, considering or interested in pursuing virtual events
Are you interested in finding out more about how to use Social Media for your organization? Drop me an email & I'll forward a complimentary Mini-Marketing Plan for Social Media which you can use for your organization.
Happy Facebooking!
Christine
While the “AIG Effect” appears to be waning for corporate meetings, the Hospitality Community awaits passage of the proposed Travel Promotion Act of 2009. The term “AIG Effect” is the term coined during the fallout from the meeting AIG held in San Diego which received much negative international media coverage immediately following their bailout from the Federal government late last fall.
It seemed that every corporate meeting fell under public scrutiny with cities like Las Vegas being demonized by our President’s words "You can't get corporate jets, you can't go take a trip to Las Vegas or go down to the Super Bowl on the taxpayer's dime," in February this year at a Town Hall meeting in Indiana. Most corporations were forced to scrutinize their intent with planned meetings while reconsidering the perception of their location.
How do we quantify the economic impact of such statements?
Click here to read the rest of the story which was just published in the PCMA Heartland Chapter Fall 2009 newsletter. Contact me at christine.pennel-jones@experient-inc.com if you would like additional resources related to your meetings or conventions.
It's been a crazy busy year, but I'm back. Wanted to come out swinging by posting this incredibly relevant & well-done video on Socialnomics & the Social Media Revolution. It really puts things into perspective on the momentum of Social Media. Take a few minutes & watch!
Drop me an email for a free Guide on how to use the insane power & momentum of Social Media into your event marketing.
